Telematics Weekly

industry insight, news and interviews paid sponsor: Sancomm, Inc. Free Subscription February 5, 2012

State Farm releases “Pocket Agent” iPhone App

State Farm, the largest auto­mo­bile insurer in the US, has released the Pocket Agent iPhone app for its cus­tomers via Apple’s iTunes store. The app pro­vides the basic tools needed to ini­ti­ate a State Farm claim. This includes: con­tact­ing your agent, find­ing a repair facil­ity, search­ing for agents via zip code and sub­mit­ting your claim.

Although this type of prod­uct is not new (see Nation­wide iPhone App) the approach is unique. In an exclu­sive inter­view with Kip Diggs, State Farm Media Rela­tions Spe­cial­ist, the evo­lu­tion and suc­cess of this appli­ca­tion will be based on cus­tomer feed­back. State Farm is encour­ag­ing cus­tomers to share their thoughts about this app via Twit­ter and Face­book. Accord­ing to Mr. Diggs, State Farm has cho­sen to mar­ket this prod­uct “virally”, elect­ing to not par­tic­i­pate in tra­di­tional mar­ket­ing efforts.

More infor­ma­tion will be dis­cussed in today’s podcast.

For addi­tional ques­tions regard­ing this offer­ing Kip Diggs can be reached at (309) 7668188 or via email: kip.​diggs.​hvq4​@​statefarm.​com.