RIM has a long history of aligning its business with the interests of its key customers. When Verizon Wireless, a U.S. wireless giant with some 86 million customers, wanted a device to combat Apple’s wildly popular iPhone, RIM came to the rescue. Verizon operates on the CDMA wireless standard, it has not been in a position to carry the iPhone, which operates on. For that reason, industry players say, Verizon wants to have a close handle on the equipment suppliers’ development of the next wireless standard, so-called 4G, and the devices that will work on it. Enter RIM, and Nortel, whose wireless business is centred around CDMA equipment, with the next-generation LTE technology in development.
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Expert review of architecture and design during the early development phase of a telematics device can save a company substantial time and money while maximizing market potential. The former CTO of Quake Global and lead architect of their market dominating satellite modem — Mark Jones — has formed Sancomm Inc. to provide precisely this service.
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Prospective clients need to experience the value of telematics. Hard data can help prove the viability of a solution to those with vision; but many customers lack vision. Imagine the reaction a client will have when an attractive usable interface is placed in their hands. They can click, navigate and discover first-hand how telematics can improve their life. But unintuitive and unattractive user interface limits the effectiveness of this sales strategy.
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