Once the world’s largest and most powerful automaker, New GM is now cleansed of massive debt and burdensome contracts that would have sunk it without federal loans. The company will focus more on customers, including a partnership with eBay to test auctioning vehicles online. According to CEO Fritz Henderson, GM has no plans to change the logo’s background color to green, a considering to represent its new environmental focus.
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Expert review of architecture and design during the early development phase of a telematics device can save a company substantial time and money while maximizing market potential. The former CTO of Quake Global and lead architect of their market dominating satellite modem — Mark Jones — has formed Sancomm Inc. to provide precisely this service.
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Prospective clients need to experience the value of telematics. Hard data can help prove the viability of a solution to those with vision; but many customers lack vision. Imagine the reaction a client will have when an attractive usable interface is placed in their hands. They can click, navigate and discover first-hand how telematics can improve their life. But unintuitive and unattractive user interface limits the effectiveness of this sales strategy.
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