Beecham Research forecasts over 100M consumer M2M products being shipped within the next 5 years – with most of them being connected to cellular mobile networks. “A fundamental change in the M2M arena is now under way”, explains Georg Steimel, lead author of the report. “The developing consumer market requires integrated solutions that offer simplicity and one-stop-shop availability that is easily enabled. To get to this requires new and innovative business models”.
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Expert review of architecture and design during the early development phase of a telematics device can save a company substantial time and money while maximizing market potential. The former CTO of Quake Global and lead architect of their market dominating satellite modem — Mark Jones — has formed Sancomm Inc. to provide precisely this service.
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Prospective clients need to experience the value of telematics. Hard data can help prove the viability of a solution to those with vision; but many customers lack vision. Imagine the reaction a client will have when an attractive usable interface is placed in their hands. They can click, navigate and discover first-hand how telematics can improve their life. But unintuitive and unattractive user interface limits the effectiveness of this sales strategy.
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