Consumers may think of geographic information systems (GIS) as Web applications they use to get maps and directions, but GIS tools do a lot more than help people get from location A to location B. Businesses are adding a spatial dimension to data to help make critical decisions in this tough economy. General Motors and other automakers, for example, used GIS tools to help it figure out which dealerships the car maker should close.
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Expert review of architecture and design during the early development phase of a telematics device can save a company substantial time and money while maximizing market potential. The former CTO of Quake Global and lead architect of their market dominating satellite modem — Mark Jones — has formed Sancomm Inc. to provide precisely this service.
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Prospective clients need to experience the value of telematics. Hard data can help prove the viability of a solution to those with vision; but many customers lack vision. Imagine the reaction a client will have when an attractive usable interface is placed in their hands. They can click, navigate and discover first-hand how telematics can improve their life. But unintuitive and unattractive user interface limits the effectiveness of this sales strategy.
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