IBM has announced it plans to shift US$100 million investment over the next five years into developing mobile services. The three focus areas for IBM’s research investment are: mobile enterprise enablement, emerging market mobility and enterprise end-user mobile experiences. A recent pilot performed as part of IBM’s first-of-a-kind (FOAK) program used a technology named “BlueStar” to develop automated mobile devices and application management services for insurance claims processing.
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Expert review of architecture and design during the early development phase of a telematics device can save a company substantial time and money while maximizing market potential. The former CTO of Quake Global and lead architect of their market dominating satellite modem — Mark Jones — has formed Sancomm Inc. to provide precisely this service.
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Prospective clients need to experience the value of telematics. Hard data can help prove the viability of a solution to those with vision; but many customers lack vision. Imagine the reaction a client will have when an attractive usable interface is placed in their hands. They can click, navigate and discover first-hand how telematics can improve their life. But unintuitive and unattractive user interface limits the effectiveness of this sales strategy.
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