Google has signed a deal with TiVo to collect anonymized data about user habits. Owners of Web-connected TiVo DVRs often fast-forward through most commercials while watching the programs they record, but some ads do manage to catch eyeballs. That information could be a resource to advertisers using Google’s TV Ads service.
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Expert review of architecture and design during the early development phase of a telematics device can save a company substantial time and money while maximizing market potential. The former CTO of Quake Global and lead architect of their market dominating satellite modem — Mark Jones — has formed Sancomm Inc. to provide precisely this service.
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Prospective clients need to experience the value of telematics. Hard data can help prove the viability of a solution to those with vision; but many customers lack vision. Imagine the reaction a client will have when an attractive usable interface is placed in their hands. They can click, navigate and discover first-hand how telematics can improve their life. But unintuitive and unattractive user interface limits the effectiveness of this sales strategy.
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