Just a few months ago, as Apple was setting its agenda for world domination, bloggers started shouting that if it could transform the phone and tablet, it could also crack personal mobility. The age of the iCar was upon us. Heck, the idea had been around for a few years, since the rumors of an Apple-Volkswagen tie-up.
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Expert review of architecture and design during the early development phase of a telematics device can save a company substantial time and money while maximizing market potential. The former CTO of Quake Global and lead architect of their market dominating satellite modem — Mark Jones — has formed Sancomm Inc. to provide precisely this service.
Prospective clients need to experience the value of telematics. Hard data can help prove the viability of a solution to those with vision; but many customers lack vision. Imagine the reaction a client will have when an attractive usable interface is placed in their hands. They can click, navigate and discover first-hand how telematics can improve their life. But unintuitive and unattractive user interface limits the effectiveness of this sales strategy.