A new report by Berg Insight predicts that the number of European users of mobile location-based services will grow from 20 million users in 2008 at a compound annual growth rate (CAGR) of nearly 37 percent to reach 130 million users in 2014. Local search, navigation services and social networking are believed to become the top applications in terms of number of users.
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Expert review of architecture and design during the early development phase of a telematics device can save a company substantial time and money while maximizing market potential. The former CTO of Quake Global and lead architect of their market dominating satellite modem — Mark Jones — has formed Sancomm Inc. to provide precisely this service.
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Prospective clients need to experience the value of telematics. Hard data can help prove the viability of a solution to those with vision; but many customers lack vision. Imagine the reaction a client will have when an attractive usable interface is placed in their hands. They can click, navigate and discover first-hand how telematics can improve their life. But unintuitive and unattractive user interface limits the effectiveness of this sales strategy.
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