In the Worldwide Developers Conference keynote, Apple expressed frustration in their partnership with AT&T, three times. Such open slights beg the question… do last month’s Verizon – iPhone rumors have more meat than previously thought?
While discussing the new offerings of iPhone OS 3.0, Scott Forstall, Apple’s senior vice president of iPhone Software, said:
MMS requires carrier support as well. 29 of our carrier partners in 76 countries around the world will support MMS at the launch of iPhone OS 3.0 [large graphic on screen lists partners]. In the United States, AT&T will be ready to support MMS later this summer. Next…
Crowd laughter and jeering ensued, and Scott avoided eye contact with audience while attempting to minimize his smirk. A few moments later, Mr. Forstall discussed another new feature:
Tethering allows you to share your iPhone’s internet connection with your computer… like MMS, this requires carrier support and we have 22 carrier partners in 42 countries around the world [large graphic on screen listing partners], and more will be rolling out later. Next…
After a slight delay, the crowd realized AT&T was missing from the graphic, and sustained laughter followed. Once again, Mr. Forstall avoided eye contact with audience. He did not make any attempt to defend Apple’s partner.
Later in the presentation Phil Schiller, senior vice president of Worldwide Product Marketing, was introducing the new iPhone 3Gs hardware. While discussing the video capture capability, Phil said:
Now, whenever you have your iPhone with you, you have a video camera… just like with the still camera, the best thing is you can now share it with anyone, right here from your iPhone. I tap the share button and I can send this in an email, if my carrier supports it, I can send it in MMS as well.
Immediate audience laughter followed while Mr. Schiller grinned at the crowd. The audience understood this to be a direct shot at AT&T. He did not challenge this deduction.
At every mention of required carrier support, AT&T was missing. The audience frustration with AT&T was audible. Apple’s disappointment with AT&T was evident.
Last month, rumors swirled about the possibility of Apple developing a CDMA iPhone for use on Verizon’s network. AT&T’s poor performance as the exclusive iPhone carrier in the United States certainly increases the likelihood that Apple will move beyond AT&T when the exclusive contract expires in 2010.
The entire WWDC keynote may be viewed at Apple’s website.