Telematics Weekly

industry insight, news and interviews paid sponsor: Sancomm, Inc. Free Subscription March 10, 2010

Advertise

Cater­ing to the time con­straints of exec­u­tives & upper man­age­ment, Telem­at­ics Weekly pro­vides a (1) scannable list of rel­e­vant arti­cles affect­ing the telem­at­ics & M2M indus­tries, and (2) a weekly show fea­tur­ing cur­rent news and inter­views. Adver­tis­ers will have a pres­ence in both mediums.

To max­i­mize the potency of each advertiser’s pres­ence, and avoid sat­u­rat­ing the Telem­at­ics Weekly con­tent, we limit active adver­tis­ers to 3 at a time. Adver­tis­ing pack­ages are detailed below.

Reader Feed­back

Your pub­li­ca­tion pro­vides a great way to quickly see what’s going on in the indus­try. I par­tic­u­larly like the way you put all the sto­ries on one page so the reader can quickly scan the pub­li­ca­tion and read the detail on the sto­ries that inter­est the reader.

K. Squibb, Regional Man­ager at OnStar

The arti­cles are infor­ma­tive, but I like the lay­out too; it gives enough of the arti­cle for one to decide whether or not to read the whole thing. Good for skim­ming though if you don’t have much time.

R. Hen­der­son, Ter­ri­tory Sales Man­ager at KORE Telem­at­ics

I really like the look and feel of Telem­at­ics Weekly and it seems to have caught all the major stories.

V. Jain, Direc­tor Auto­mo­tive & Fleet Busi­ness Amer­i­cas at Wave­com

The arti­cles are right on point to keep me up to date in the industry.

B. Meek, V.P. Inter­na­tional at Fleet Man­age­ment Solutions

Don’t see any­thing [at Telem­at­ics Weekly] but us.

M. Eisen­berg, CEO at ORBCOMM

Adver­tis­ing Packages

Web­site Adver­tise­ments: To increase the vis­i­bil­ity of your ad, it will take the form of a text-​​only short arti­cle. This will help over­come the phe­nom­e­non knows as ban­ner blind­ness. There is a dif­fi­cult eth­i­cal bal­ance between increas­ing vis­i­bil­ity of adver­tise­ments and avoid­ing con­fu­sion with non-​​paid con­tent. Con­se­quently, your ad will be dis­tin­guished from non-​​paid con­tent by sans-​​serif type­face, a dot­ted bor­der, and the word “Adver­tise­ment” at the bot­tom right-​​hand cor­ner. We are com­fort­able that this approach gives proper respect to both our read­ers and adver­tis­ers expectations.

Show Adver­tise­ments: Adver­tise­ments in the Telem­at­ics Weekly Show are con­ver­sa­tions that take place among the hosts at the time of record­ing. We do not use pre­re­corded spots, as we have found that lis­ten­ers have been trained to ignore such adver­tise­ments. In the adver­tise­ment, we will dis­cuss the ben­e­fits of your prod­uct or ser­vice to which we can speak with con­vic­tion, and pro­vide a clear call to action for the lis­ten­ers. We avoid “mar­ket­ing speak” in favor of nat­ural lan­guage to main­tain cred­i­bil­ity with the listener.

1st Posi­tion Package

Price: $7,500 for 6 weeks ($1,250/week average) — 10% dis­count for 52 week buy

Includes:

  • Site Spon­sor­ship Credit: “Paid Spon­sor: Your Com­pany Name” will appear in the web­site header just above “TELEMATICS WEEKLY” with a link to your cor­po­rate website.
  • Web­site Adver­tise­ment: Telem­at­ics Weekly staff will help draft your ad which will appear on the front page at the top of the left-​​most col­umn imme­di­ately below “This Week’s Show”. It will also appear in 1st posi­tion on every other page on the web­site (except­ing the con­fir­ma­tion page for email sub­scribers — for tech­ni­cal reasons).
  • Show Adver­tise­ment: The show hosts will dis­cuss your prod­uct or ser­vice within the first 5 min­utes of each week’s show for no less than 60 sec­onds. This spot will con­clude with a mutu­ally agreed upon call-​​to-​​action for the listeners.

For more infor­ma­tion, please call (858) 386‑2689, or email advertise@​telematicsweekly.​com.

2nd Posi­tion Package

Price: $6,000 for 6 weeks ($1,000/week average) — 10% dis­count for 52 week buy

Includes:

  • Web­site Adver­tise­ment: Telem­at­ics Weekly staff will help draft your ad which will appear on the front page approx­i­mately halfway down the con­tent in the right-​​most col­umn. It will also appear in 2nd posi­tion on every other page on the web­site (except­ing the con­fir­ma­tion page for email sub­scribers — for tech­ni­cal reasons).
  • Show Adver­tise­ment: The show hosts will dis­cuss your prod­uct or ser­vice in 2nd posi­tion, usu­ally about 30 min­utes into the show, for no less than 60 sec­onds. This spot will con­clude with a mutu­ally agreed upon call-​​to-​​action for the listeners.

For more infor­ma­tion, please call (858) 386‑2689, or email advertise@​telematicsweekly.​com.

3rd Posi­tion Package

Price: $4,200 for 6 weeks ($700/​week average) — 10% dis­count for 52 week buy

Includes:

  • Web­site Adver­tise­ment: Telem­at­ics Weekly staff will help draft your ad which will appear on the front page at the bot­tom of the cen­ter col­umn. It will also appear in third posi­tion on every other page on the web­site (except­ing the con­fir­ma­tion page for email sub­scribers — for tech­ni­cal reasons).
  • Show Adver­tise­ment: The show hosts will dis­cuss your prod­uct or ser­vice in 3rd posi­tion, usu­ally within the last 5 min­utes of the show, for no less than 60 sec­onds. This spot will con­clude with a mutu­ally agreed upon call-​​to-​​action for the listeners.

For more infor­ma­tion, please call (858) 386‑2689, or email advertise@​telematicsweekly.​com.

Pric­ing and terms are sub­ject to change with­out notice.